To use New AI tools to create an AI press release creator for all types of users from novice pr people to professional pr people.
We leveraged OpenAI's ChatGPT to create an AI press release generator for MediaHQ users. This feature had long been requested by our community, and with the new technology, we seized the opportunity to innovate and stay at the forefront of the industry.
To begin the project we first set out to find out about the best way to write a press release, we soon found that answering a set of questions in the ‘inverted pyramid’ was standard practise, so we set out testing Chat GPT’s AI to find the best set of questions that were both easy to understand and yielded great results.
Once we knew what we needed I then set off to do some ideation. As this was a new concept, I found inspiration from newly released AI features and began to do some wire framing, mockups and prototypes.
Once we had our general idea for our feature I worked with our dev team and created an MVP, which we then created a usability test around this and set off to recruit users to take part. As AI was a trending idea at the time we found it very easy to recruit users and got 6 users that we were able to take part in our usability test.
From these tests we found that users loved the idea of generating more than one headline and that finding a tone for press releases was difficult for them so we decided that these would be added to the final design.
I created this video by using my Figma prototype's and after effects to create a marketing video for the end result.
